Respect pays dividends

Everyone is a winner! The Charter initiative is based on our conviction that diversity and the appreciation of difference enriches organizations, society and every individual in Germany.

The Charter benefits organizations who establish an open corporate culture that acknowledges and includes all the talents available in the workforce and the labor market. Appreciation and respect enhances motivation and the willingness to make contributions. The more viewpoints an organization can include and harness, the more creative and idea-generating resources it has.

Organizations have to appeal to many different talents in order to prevent a shortage of skilled workers in the future and to recruit from a broad pool of candidates. However, labor markets are becoming more heterogeneous, not less. More women are gainfully employed now; the number of immigrants in the workforce is increasing steadily; and the average age of employees is on the rise. An open corporate culture provides access to new labor markets and talents and enhances the employer's appeal. Sales markets are also characterized by greater diversity. In the future, companies will only be able to thrive and survive if they have a diverse workforce who can attract, reach out to, satisfy and retain a diverse client base. In short, diversity and respect represent key competitive advantages.


Concrete benefits of signing the Charter of Diversity

• Attract talent by being a highly regarded employer and having a larger pool of candidates


• Have a highly motivated, innovative and creative workforce, with greater stability due to less turnover


• Tap into new markets with a workforce that reflects, understands and can perfectly serve customers


• Work successfully in teams of varying compositions


• Avoid the risk of violating legal requirements such as the Equal Opportunity Act (AGG)